Celestial Seasoning: Packaging Refresh

I wanted to maintain the brand’s running theme of using illustration to accompany their tea’s flavors. My research brought be to the four celestial animals that are meant to represent harmony, positive energy, and happiness - The Green Dragon, The Phoenix, The Black Turtle, and The White Tiger. With my color pallet somewhat chosen for me by the universe, all that was left was for me to pick an illustration style. Inspired by several artists, I transformed these creatures into minimal yet impactful friends.